Mr. Ford with Vogue model
Pieces from Mr. Fords S/S 2011 collection
1st Tom Ford fragrance ad - of various editions
He has returned, the incandescent mind behind Gucci and Yves Saint Laurent: Tom Ford. The eclectic designer is gracing us with his presence once again, and I ain’t mad it, but this time he hopes to re-introduce exclusivity back into his line and back into high fashion.
Mr. Ford, as he prefers to be called this time around, explains the disappearance of the discrete element of fashion with the hyped introduction of social media. Ford stated in an interview with Vogue that he “doesn’t understand everyone’s need to see everything online the day before the show;” he clarifies that it doesn’t serve the interest of the customer. While I understand where Mr. Ford is coming from, the launch of social media through blogging, videography and web journalism has created an outlet for the fashion enthused unable to attend fashion week or collection premieres. If you would like audiences to wait to view your work feel free, but leave the option open for us to admire – unfortunately through the internet.
The above video premieres Mr. Fords Spring/Summer 2011 collection. The fashion show correlates to the exclusive esthetic Mr. Ford was trying to convey. The show was closed off to the media except the Ford camera crew, and instead of hiring elite models Mr. Ford invited his celebrity friends to show off his clothes, ages ranging from 22-65. Mr. Ford kept the show small and intimate, with only about a 100 guests invited, (very minute number for a very influential fashion designer). The designs draped beautifully on the guest models, and I could feel the air of informal intimacy wafting through the room while watching the video. The essence that Ford was hoping to attract was definitely achieved and done well. Most fashion shows have a condescending vulgarity to them – although I still adore them – but Ford was able to excuse this from his show.
Beautifully done, can’t wait to see more. To view complete collection from Tom Ford click HERE.
Photo Credit: lelalondon.com, batchplease.com, adland.com
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